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Online Business Trade-Marketing

2019-12-19 更新 被浏览:
¥6000-30000 | 3年以上经验 | 本科学历
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|性别不限
招聘1-2人
As owner of online marketing, this role will be responsible for overall E-commerce traffic, marketing cost and return. Focus on channel & in-site marketing planning, execution and analysis and online marketing vendor management to continuously improve online marketing performance. Job Responsibilities: Closely work with online commercial team and brand marketing team to formulate eCom marketing strategy in line with business objectives with clear strategic positioning of customers, channel/platform and media Initiate and implement eCom marketing campaigns by different channels & sites in alignment with online commercial and brand marketing team Plan and allocate eCom marketing resources and budget to TG customer, products, channel/platform and media. Intensive vendor management and brand marketing communication to ensure the vendor execution and brand marketing support are in line with business objectives and commercial needs. Closely monitor the eCom marketing on the path to ensure the aligned ROI and KPIs through the online investment is met and supportive to sell-out and sell-through Work on eCom marketing promotion mechanism by online promotion & event calendar of different layer and deliver the promotion result with commercial team on the execution Docking the online marketing deep insight and big event marketing hindsight with big data, eg. consumer portraits, industry and product market analysis, and provide effective operational & executional plan and demand to support sell-out and sell thru. Work with brand marketing, design/editorial and commercial team on online content marketing including content assets updates, brand and product information release. Knowledge and Skill Requirements: Bachelor degree or equivalent At least have 3~5 years of solid experience in managing trade marketing strategy and execution in FMCG, Apparel or Electronic Appliance company. Good knowledge on traffic logic in Alibaba as well as JD such as Public domain and Private domain, know-how and expert on up-to-date utilization of E-commerce marketing tools to give direction of paid media strategy, tactics to flagship store operations team. Tracked working experience under E-commerce team structure and B2C Consumer goods background. Commercial knowledgeable, strategic thinking, logic-minded, data-based and fact-oriented. Self-motivated, initiative, collaborative, passionate for sports ideally. Integrity, positive attitude, take the initiative, lead to the results. Ability to work with ambiguity and in an entrepreneurial environment. Native Chinese with proficient written and spoken English.
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职位名称:Online Busines
公司名称: 佛山欧神诺陶瓷有限公司
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